Founded in the Black Hills of South Dakota in 1986, Ultramax earned the trust of hunters, law enforcement, and competitive shooters with reliable, American-made ammunition.
In 2018, a devastating fire halted production, but not the reputation. Shooters across the country still searched for Ultramax rounds, knowing they delivered when it counted.
Now, Ultramax is back. Reimagined by a manufacturer committed to ballistic excellence, every load is engineered from the ground up with modern components, advanced engineering, and rigorous testing.
"Not built on marketing. Built on performance and repeatability."
By the Numbers
Year Founded in South Dakota
American-Made Components & Assembly
Rigorously Tested for Consistency & Reliability
Ultramax begins producing dependable, American-made ammunition for recreational shooters, hunters, competitors, and law enforcement professionals.
Ultramax becomes known for affordable ammunition, hard-to-find cartridges, broad caliber selection, and straightforward performance built for real-world use.
A devastating fire destroys the Ultramax manufacturing facility in Box Elder, South Dakota. Production ends abruptly, and the brand gradually disappears from store shelves, but it is never forgotten.
Plans take shape to revive Ultramax for a new generation, building on its reputation for practical performance while introducing a more focused, purpose-driven lineup.
Ultramax returns with Train & Defend, Subsonic, and MAX ammunition. Through an exclusive partnership with Sports South, the brand is once again available to dealers and shooters nationwide.
Available exclusively through authorized distributors and dealers nationwide.
Explore the full Ultramax lineup, purpose-built loads for training, defense, and competition.
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